WTF is Queenie Alexander?

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Hola, it's Queenie!

Queenie is the alter-ego of Carolynne Alexander, a life-long entrepreneur and curious AF human.

After retreating to Southern Spain for some time out of the hustle, Queenie fell in love with slow mornings, self-care and kimonos.

Starting as the antidote to fast living and hustle culture, Sundayland is a boutique featuring everything you need for a slow morning, lounging by the pool or keeping your spirits up during lockdown.

We source products from all over the world and fall in love with every single one of them.

This is not just a boutique, it is a stand against the endless hustle, the pressure to be productive and forgetting we are humans first.

Come, sit down for a while.

Big love,



  • I'm from the Cold North of England (my DNA heritage is Siberian! #IceQueen). I have a crazy hybrid accent of North-Eastern and Southern. And I'm learning Spanish poco a poco.
  • I got the name Queenie from strutting about in a kimono on a retreat in 2019 and it kinda stuck.
  • I used to work in a skatepark, I rode a BMX and owned the first women's BMX company in the world. I got my stuff in RideBMX, met Matt Hoffman and partied with some legends.
  • Music is everything to me - Playlist-o-rama on Spotify
  • I'm into cars. BIG TIME! Driving is my escape. Driving with music is my heaven. Fastest car I've driven so far is a Porsche 911 Carrera GTS. Insane. Ask me about my dream garage sometime.
  • I've toured Europe, sang in front of 15 thousand people and Danish royalty all before I was 18.
  • I have the most awesome family. Dad is the stoic, ex-military mischief maker and Mum is the empathetic, natural born leader. I got the best of both worlds. 
  • When I was 23, I wanted to become wise. I'm sure my hair got the memo and started turning white around that age. 
  • My charity of choice is MAPS because I truly believe that if we healed trauma, the world would be a better place.
  • I told my careers advisor that I didn't want to work in an office so he told me to do geography. I didn't mean that but back then, I'd never heard of entrepreneurship so I did a degree in Environmental Management. I was 15 years too early for the environmental movement so I went back to Uni and did a Masters in Computers and Entrepreneurship... the rest is history.

Big love xx